In recent years, due to the high difficulty of willow weaving technology, long learning cycles, and complex processes, some old artists have passed away one after another, and young people are unwilling to learn, leading to the loss of some techniques and facing a critical situation. Many excellent folk handicraft techniques are facing such problems. From the prosperity of Linshu willow weaving, we once again see the value of the market. Local people try various raw materials, increase product varieties, and use e-commerce to promote products. This not only puts willow weaving on the path of industrial management, but also provides a platform for employment and development for more and more people. Of course, traditional craftsmanship also has successors. Allowing the market to participate reasonably in traditional protection is not only an important means of protecting intangible cultural heritage, but also a guarantee for the development of rural characteristic economy.